NATIONAL INVESTOR RELATIONS INSTITUTE
CENTRAL OHIO CHAPTER

Welcome to 21st Century IR -- Benchmarking Your IR Program
How can you guide your IR program successfully into the 21^st century, using traditional IR vehicles as well as innovative ones, such as leveraging the “blogosphere?” Lynn Tyson, vice president of investor relations for Dell Inc., will provide insights on what works.

When:	Thursday Sept. 11th, noon luncheon
Where:	Capital Club, LeBistro Room Huntington Center, 7th floor 41 S. High St.; Columbus 43215 614-228-0225
What:	“Benchmarking your IR program,” including elements of Dell’s innovative blog titled “DellShares.” Ms. Tyson is a frequent speaker at both regional and national events such as NIRI and the National Society of Hispanic and Black MBA’s conferences.

Ms. Tyson will discuss elements of:
Measuring the Effectiveness of IR – Benchmarking

• Institutional investor knowledge and behavior changes
• How to measure and use the results to diagnose your company’s strengths and issues
• Assessing financial/non-financial corporate performance measures
• Perception studies
• Peer/Competitive analysis

Speaker Biography: Lynn A. Tyson, VP - Investor Relations

Lynn A. Tyson serves as vice president, Investor Relations for Dell Inc. In this role, she is responsible for Dell's relationships with investors and financial analysts, and strategic direction of the Investor Relations function. From 2004 through 2007, Ms. Tyson was also responsible for the strategic direction and oversight of all Global Corporate Communications, including public affairs, product communications, media relations, internal communications, and industry analysts.

Prior to joining Dell in April 2000, Ms. Tyson served as vice president of Investor Relations for Tricon Global Restaurants (now YUMBrands!). Tricon encompassed the worldwide operations of Pizza Hut, KFC and Taco Bell, and was spun off from PepsiCo, Inc. in 1997. Previously, Ms. Tyson spent 12 years at PepsiCo, holding various positions in treasury, capital markets and international corporate finance – covering Latin America – as well as investor relations, where she assisted in planning and execution of the spin-off of Tricon from PepsiCo.

Lynn is a former board member of the National Investor Relations Institute (NIRI). Her views on successful Investor Relations practices including valuing intangible assets, defining strategic direction, competitive analysis and the use of blogs/social media, have been featured in NIRI publications such as IR Update magazine, as well as IRQ magazine, NIRI’s journal of corporate value.  Ms. Tyson is also a member of The Executive Leadership Council and a member of the National Black MBA Association.

Ms. Tyson received a bachelor’s degree in psychology from The City College of New York and a master’s degree in finance/international business from The Stern School of Business, New York University.

Registration:	Email Program Coordinator Karen Kaiser at kkaisernirico@sbcglobal.net
Deadline:	Friday, September 5 Note: Vegetarian entree is available, but must be requested prior to the reservation deadline.
Cost:	No cost to NIRI Central Ohio members* $25 for non-member guests, payable by cash or check at the door *NIRI memberships are individual and non-transferable.
Parking:	Huntington Parking Garage -- entrance off Capital Alley behind building (see map and directions below) Parking vouchers will be given to attendees who park in the Huntington Garage.       Enter the Huntington Parking Garage from Capital Alley. On the east side of the garage is a bank of elevators marked "Huntington Center & Capital Club." Take this bank of elevators to the 7th floor. The front door of the Capital Club is through the first set of glass doors on the right side.   On foot from High Street: Enter the Huntington Center and take the escalators up one level. Pass through the first bank of elevators and go through the revolving door. Take this bank of elevators to the 7th floor. The front door of the Capital Club is through the first set of glass doors on the right side.   A PDF of driving directions available by request to kkaisernirico@sbcglobal.net.